His responsibilities include:
• Continuation of sales and development: Richard will build upon the momentum of the past three years, ensuring the ongoing success of sales and development initiatives in the Chinese market.
• Product innovation: To address the unique needs of the China aquafeed market, Richard will lead the launch of new products, aiming to meet current demands, and to expand the market presence of Symrise in aqua feed solutions.
• Strategic partnerships: Richard will establish key partnerships with Chinese entities, contributing to the development of new products made in China.

Extensive qualifications underline Richard's appointment. He holds a master's degree in food quality management from Wageningen University & Research (Netherlands). His academic background and industry experience position him as an asset to the strategic aqua feed objectives of Symrise in the Chinese market.

“It feels exciting to join a world leading company by working in an increasing and promising market. The demand for high quality proteins grows constantly to meet our human food consumption requirements. In this area, we can contribute to the aqua market of China with our expertise”, explained Richard LIU.