Marketing & Strategic Development Director

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When did you start working in the company? What were your previous experiences (evolution in the company or outside)?

I joined Symrise in 2011 as General Manager in Thailand. At that time I was living in China and working for a small French company doing PVC compounding and extrusion in Guangdong. My main experience before joining Symrise was in retail business where I spend 2 years in Intermarché central buying office as buyer for the Hot Drink Portfolio before moving to Shanghai where I handled Asia Pac Food purchasing with offices in various countries in Asia, buying canned fruit & vegetable, frozen seafood and commodities like coffee or rice. After 5 years in Thailand for Symrise, I moved to France in 2016 as GM for EMEA Aqua Business. My job was mainly to focus on developing the salmon Norwegian business that did not exist at that time. In 2021, I took a new position within the Aqua organistaion as Marketing & Strategic Development director.

Could you describe your job?

My job is to take care of the Symrise Aqua Feed offer globally, from the range management to the operational marketing to push our products to our customers. I’m also in charge of internal and external communication. I work with the teams in France Headquarter but also in APAC and LATAM. About strategy, I work with Symrise Aqua Feed General Manager, with TN&H M&A team and with our customers to define the strategy we have to set up to develop the Symrise Aqua Feed Business through acquisition, industrial partnership or capacity extension. 

Could you tell us what is a typical day as a « Marketing & Strategic Development Director »?

I can’t really say I have a typical day in my position as the topics I handle are very different and priorities will often push the agenda. I’m having a lot of meeting every day with our teams and partners in APAC, EMEA or LATAM.

How has your experience at Symrise Aqua Feed been so far?

With SAF I have discovered the fascinating world of Aquaculture, especially the Salmon industry in Norway and in Chile. My experience within SAF have been very good. The first thing is the chance to work with a great team with a lot of trust, support and beautiful mindset. About my working environment, working in SAF allowed me to discover the range of aquaculture, a key food sector to feed the world in a sustainable way.

What do you enjoy most about your job?

I really enjoy being in touch with very different people with different cultures and background, all in a very positive mindset. I also really like to make the link between our core know how, sourcing and valorizing marine by-products, and the market needs and challenges. Aquaculture is evolving fast and sustainability is becoming a critical topic. We have a great role to play here with natural and efficient solutions and I am proud to be a part of that story.

What are your passions in life?

I will not be very original here as my passion in life nowadays is my kids. I have a 2 kids, 8 and 10 years old, and I spend literally all my free time with them doing many activities. I take this chance now before they grow into teenagers and wish to spend more time on their own. 

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